In fact, it’s such an important market that Animate has been opening stores specifically for female-orientated otaku goods in the past couple of years. Now, I’d be lying if I said that I was an expert in otome and BL, but that doesn’t mean that the market isn’t important. Still, with the platform set to launch next month, there’s a lot to get excited about.Īt the minute, Animate Games’ storefront is catering only to the (mostly) female audience of otome and BL games.
The retailer already operates an online storefront for ordering physical editions of games, so perhaps the launch of a digital storefront in the form of Animate Games isn’t that much of a leap of faith for them. Aside from the obvious things such as keychains and t-shirts, the store also sells more substantial goods such as manga, DVDs and Blu-rays, as well as games. That’s where Animate Games comes in.Īnimate is one of Japan’s largest retailers of otaku goods, with stores practically up and down the country. With Steam’s stance towards games containing sexual content becoming increasingly hostile and frustrating for publishers such as MangaGamer, there’s a huge gap in the market opening up for a platform that welcomes and encourages the digital distribution of adult-oriented visual novels and erotic games (eroge for short).
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